Email & CRM automatizace
Automatické email kampaně, lead nurturing, CRM integrace. Personalizace na základě dat a chování.
Email & CRM služby
Email automation
Welcome série, abandoned cart, post-purchase, re-engagement. Trigger-based workflows.
Lead nurturing
Automatické série pro zahřívání leadů. Content drip campaigns, lead scoring.
CRM integrace
Propojení email platformy s CRM. HubSpot, Pipedrive, Salesforce, vlastní systémy.
Segmentace
Behavioral segmentation, RFM analýza, purchase history, engagement scoring.
Personalizace
Dynamic content podle atributů. Jméno, firma, poslední nákup, browsing history.
A/B testing
Testování subject lines, copy, CTA, timing. Data-driven optimization.
Typické email workflows
Welcome série
3-5 emailů po registraci. Onboarding, představení hodnoty, první konverze. Nejvyšší open rate.
Abandoned cart
Automatické připomínky opuštěného košíku. 1h, 24h, 48h. Typicky 20-30% recovery rate.
Post-purchase
Thank you email, delivery updates, product tips, cross-sell, review request.
Re-engagement
Win-back kampaně pro neaktivní uživatele. Speciální nabídky, "we miss you" messaging.
Lead nurturing
Série pro zahřívání B2B leadů. Educational content, case studies, product demos.
Birthday/Anniversary
Automatické gratulace s personalizovanou nabídkou. High engagement rate.
Pokročilá segmentace
Behavioral segmentation
Podle chování na webu. Prohlédnuté kategorie, clicked links, download history.
RFM analýza
Recency, Frequency, Monetary value. Identifikace best customers, at-risk customers.
Lifecycle stage
Lead, MQL, SQL, Customer, Champion. Jiný messaging pro každou stage.
Engagement scoring
Skórování podle aktivity. Opens, clicks, website visits. Prioritizace pro sales team.
CRM integrace
Bi-directional sync
Data flow mezi email platformou a CRM. Contacts, deals, engagement data.
Lead scoring
Automatické skórování leadů podle aktivity. Notifikace sales teamu při high score.
Sales notifikace
Real-time alerty pro sales. Hot lead, high-value prospect, re-engagement.
Unified reporting
Email engagement data v CRM. Complete customer 360° view.
Email & CRM platformy
HubSpot
All-in-one marketing automation. Email, CRM, landing pages, workflows, reporting.
Mailchimp
Email marketing classic. Automation, segmentation, A/B testing, e-commerce integrace.
Klaviyo
Best for e-commerce. Advanced segmentation, predictive analytics, SMS.
ActiveCampaign
Marketing automation + CRM. Powerful automation builder, lead scoring.
Ecomail
Czech email marketing platform. GDPR friendly, česká podpora, e-shop integrace.
Pipedrive + Mailigen
CRM (Pipedrive) + email automation (Mailigen). Pro B2B sales teams.
Email marketing best practices
Deliverability first
DKIM, SPF, DMARC setup. List hygiene, engagement-based cleaning. Avoid spam triggers.
Mobile optimization
70%+ emailů čteno na mobilu. Responsive design, krátké subject lines, big CTAs.
GDPR compliance
Double opt-in, consent management, easy unsubscribe, data retention policies.
Testing culture
A/B test everything. Subject lines, preview text, timing, content, CTAs.
Konkrétní use cases
E-commerce automation
Welcome série, abandoned cart (20-30% recovery), post-purchase upsell, win-back campaigns.
B2B lead nurturing
Educational content drip, case studies, demo invites. Lead scoring, sales notifikace.
SaaS onboarding
Feature tours, tip of the day, usage milestones, upgrade prompts, churn prevention.
Content marketing
Newsletter, blog digest, content recommendations. Segment podle interests a engagement.
Automatizujme váš email marketing
Right message, right person, right time. Automaticky.